Insights
- problem-aware
Marketing Mix Modelling with Google Meridian: What It Is and Why It Matters
Marketing teams have always struggled to know which channels actually drive results. Google Meridian brings Bayesian Marketing Mix Modelling to in-house teams. Here is what it is and why it changes how you think about the marketing budget.
- practitioner
Google Meridian in Production: 8 Lessons from Real-World MMM
A practitioner's guide to running Google Meridian in production: eight hard-won lessons on data frequency, obs/param ratios, prior calibration, R-hat diagnostics, and the challenges you need to plan for before your first model run.
- solution-aware
What a Simple Data Setup Looks Like for a Small Business
Most small business owners imagine a data setup is expensive, complex, or requires a dedicated team. For a business with 5 to 15 people, it is none of those things. Here is what it actually looks like.
- problem-aware
The Real Reason Your Business Data Goes Unused
Most small business owners know they have useful data but never act on it. The problem is not the data or the tools. Here is what is actually getting in the way.
- comparison
Spreadsheet vs Dashboard: What Small Businesses Actually Need
Most small business owners are told they need a dashboard before they are ready for one. Here is how to figure out which one actually fits where you are right now.
- pain-aware
How to Do a Data Audit on Your Small Business in a Weekend
You don't need a consultant or a data team to do a data audit. Here is a practical weekend process for figuring out what data you have, what it is telling you, and what to do next.